This announcement video debuted at Beachbody’s annual summit to an audience of 20k. The creative team was tasked to capture super-trainer Amoila' Cesar’s motivating personality and showcase his athletic ability. Amoila’s clients include NBA players and hip-hop artists. Here’s how people reacted at the summit.

Check out the comments on IG and FB. Follow Amoila Cesar on IG.

Client: Beachbody
Director/Editor/Color: Dinh Thai
DP: Mike Lloyd
Producers: Scott Moss, Joanne Jay, Amber Weems, Mike Peleaux
Production Designer: Gary Randall
Product Development: Heather Church, Christina Tran
Fitness Supervisor: Elanit Friedman
HMU: Monica Delgado
Wardrobe: Shifteh Shabazian
Sound Recorder: Sam Young
Audio Mix: Jeff Levy/Margarita Mix - Santa Monica